Tochka

Budget Hair Salon

Project outline: Ultra budget no frills hair salon requiring a simple identity to match. Meaning 'spot/dot'.
Scope: Logo design, visual styling, advertising & promotion, brand guidelines.
Country & language: Russia, Russian.

Tochka packaging & photostyle

Using the 'spot' as a clear graphic device

Advertising & communications

The use of 'spots' as containing devices and backgrounds

Credit // Work undertaken for Dunlop Consultancy

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