Tochka
Budget Hair Salon
Project outline: Ultra budget no frills hair salon requiring a simple identity to match. Meaning 'spot/dot'.
Scope: Logo design, visual styling, advertising & promotion, brand guidelines.
Country & language: Russia, Russian.
Tochka packaging & photostyle
Using the 'spot' as a clear graphic device
Advertising & communications
The use of 'spots' as containing devices and backgrounds