Project outline: Total rebranding for an Armenian supermarket in 3 languages.
Scope: Logo design, advertising, magazine, loyalty scheme, packaging, website styling, signage & brand guidelines.
Country & Language: Armenia, Armenian, Russian & English
The facets of the star logo being used to contain imagery and text
As with any supermarket, the brand was applied to a vast number of items so had to be incredibly flexible
With alternative type
Alternative type and elements in imagery always arranged into a star
A softer approach