Laretz_Logo.jpg
Laretz

Shopping Centre

Project outline: Creation of a new brand for a family orientated shopping centre. Meaning 'casket' or 'jewel box'.
Scope: Logo design, advertising, literature & communications, & website styling.
Country & Language: Russia, Russian & English

The icon as a 'jewel'
The icon as a 'jewel'

Showing colour variations

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Various applications
Various applications

Using the colour gradients and shapes as containing devices for imagery

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Alternative concept design
Alternative concept design

Simpler 'jewel' taken from the shape in the letters

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Alternative applications
Alternative applications

Bold and bright

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Credit  //  Work undertaken for Dunlop Consultancy