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Laretz
Shopping Centre
Project outline: Creation of a new brand for a family orientated shopping centre. Meaning 'casket' or 'jewel box'.
Scope: Logo design, advertising, literature & communications, & website styling.
Country & Language: Russia, Russian & English
The icon as a 'jewel'
Showing colour variations
Various applications
Using the colour gradients and shapes as containing devices for imagery
Alternative concept design
Simpler 'jewel' taken from the shape in the letters
Alternative applications
Bold and bright
Credit // Work undertaken for Dunlop Consultancy
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