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Laretz
Shopping Centre
Project outline: Creation of a new brand for a family orientated shopping centre. Meaning 'casket' or 'jewel box'.
Scope: Logo design, advertising, literature & communications, & website styling.
Country & Language: Russia, Russian & English

The icon as a 'jewel'
Showing colour variations

Various applications
Using the colour gradients and shapes as containing devices for imagery

Alternative concept design
Simpler 'jewel' taken from the shape in the letters

Alternative applications
Bold and bright
Credit // Work undertaken for Dunlop Consultancy
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