Extra

Budget Supermarket Concept

Project outline

A budget and discount brand with a 'value hero' character that talks to the consumer. The concept was developed for a pilot site to be rolled out across a number of stores after testing in the market.

Country & language

Iceland, Icelandic & English

Scope

Logo, promotions, advertising, packaging, interior wayfinding, environmental graphics.

Freelance work with M Worldwide

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