Laretz

Shopping Centre

Project outline: Creation of a new brand for a family orientated shopping centre. Meaning 'casket' or 'jewel box'.
Scope: Logo design, advertising, literature & communications, & website styling.
Country & Language: Russia, Russian & English

The icon as a 'jewel'

Showing colour variations

Various applications

Using the colour gradients and shapes as containing devices for imagery

Alternative concept design

Simpler 'jewel' taken from the shape in the letters

Alternative applications

Bold and bright

Credit // Work undertaken for Dunlop Consultancy

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